TikTok Takeover
Unless you have been living under a rock, you have most likely heard of the app TikTok that has taken over the social media world. As of January 2020 it has been downloaded over 1.5 billion times and is one of the top 5 most downloaded apps in the world. If you are that person that has never heard of TikTok, I will quickly explain it. TikTok is a social media app that lets users create and share videos. These videos can be dancing, lip-syncing, comedy, cooking, and so many more kinds of videos. The app has gone viral with videos getting millions views and likes and being shared among other social media apps.
The app got its start by being created by Chinese technology company named ByteDance. The company owns several social media apps and can be thought of like China's Facebook. TikTok was originally launched in 2016 under a different name in China and in 2017, ByteDance bought the famous app "Musical.ly" for $1 billion. Once "Musical.ly" was bought and users across the world, mainly in China, the United States, and India were adjusted, that is when TikTok really took off. By the end of 2017, it was one of the most downloaded apps next to WhatsApp, Messenger, and Facebook. Also by the end of 2017, TikTok had made $3.5 million and ByteDance had a revenue of $2.5 billion. ByteDance also passed Uber as the world's most highly valued privately-held startup because it was value at $75 billion.
You might also be asking yourself what is so special about this app? Well, there are hundreds of features and ways to make videos exciting, fun, and interesting. There are many filters that you can put on your video, like Snapchat or Instagram, and you can add songs to videos to sing-along or dance to. It is also a great app because of the variety of content which makes it so easy to be on the app for hours without stopping. You can like, comment on, share, and duet other peoples' videos on the app. Since there are millions and millions of people on this app, it has created TikTok celebrities that you will surely see on your "For You Page" which is the main feed of the app that shows you videos you might like. The most famous person currently on TikTok is 15-year-old Charli D'Amelio with 41.4 million followers and Loren Gray a close second with 41.3 million followers.
TikTok has certainly taken over the social media world and become a part of how we communicate everday. In my personal experience, I hear about a new TikTok dancing trend, or popular sound at least twice a day. I am also on the app scrolling through videos for hours on end. I also use the app to communicate with friends by sending them videos I think they will find funny or interesting. I know the app is internationally famous and I can definitely see why. The amount of original content is endless and there are so many kinds of videos it is impossible to get bored. Majority of the app's users are aged 18-34 but there are quite a lot of users aged 45-65+ showing that there is content for all age groups. If you haven't immersed yourself in the creative world of TikTok, I think it's about time!
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